BALVENIE
Singapore
Brief
Tasked by William Grant & Sons distillery to create a branded environment inside the Halia bar, in the famous Raffles Hotel, to bring their campaign “Connoisseur of Craft” to life and introduce the Asian customer into their brand and lifestyle.
Result
After thorough research into every stage of how Balvenie single malt whisky is crafted and discovering their complex methods and attention to detail, we wanted to integrate these core values into the design aesthetic.
We produced a range of bespoke pieces exclusive to WGS in Asia.These pieces echoed the heritage of the single malt, whilst celebrating the traditional craftsmanship of artisans’ throughout the region. From locally sourced ingredients grown on site, to using their own still malts and coopers, maintained by their coppersmiths. Through our furniture we established a comfortable, rare setting immersing the client into the brand even before they were served.
My Responsibilities
- Tasked to design bespoke furniture pieces
- Presented furniture designs to client - six of my furniture pieces were selected
- Designed and created construction drawings
- Worked with carpenters and metalsmiths
- Traveled internationally for quality checks on pieces